Accessing Tech-Enhanced Outdoor Recreation in Montana
GrantID: 55991
Grant Funding Amount Low: $5,000
Deadline: Ongoing
Grant Amount High: $25,000
Summary
Grant Overview
Barriers to Outdoor Recreation Businesses in Montana
Montana's Black-owned outdoor recreation businesses face significant barriers, particularly in accessing resources that would enhance their offerings and reach a broader audience. Despite the vast natural beauty and potential for outdoor activities, participation rates in these businesses are often hindered by logistical challenges. According to state data, rural areas in Montana have high potential visitor numbers, yet only 15% of residents have access to quality recreation facilities. This statistic illustrates a considerable gap that necessitates immediate attention.
Black-owned businesses, often located in rural and frontier communities, face additional challenges such as limited access to technology and marketing platforms. This group includes outdoor guides, rental services, and adventure tourism operators who rely on effective customer engagement strategies to thrive. Many of these businesses are unable to tap into the growing tech-driven outdoor recreation market due to resource constraints, delaying their growth and limiting their ability to attract a diverse clientele.
The funding initiative aims to support Montana's Black-owned outdoor businesses in developing tech-enhanced services that address these barriers. This includes the implementation of digital reservation systems, mobile apps for customer engagement, and enhanced online marketing strategies that highlight their unique offerings. By incorporating technology, these businesses can improve service delivery, streamline operations, and enhance the customer experience.
Moreover, this funding addresses the necessity of accessibility to outdoor activities for all Montanans. Given that Montana's outdoor ecosystem is one of its greatest assets, making these services more accessible serves a dual purposeit not only supports business growth but also encourages greater community involvement in outdoor recreation. As participation increases, it fosters a sense of community identity, pride, and stewardship for Montana's natural landscapes, which benefits everyone.
In the broader context of Montana's economic landscape, empowering Black-owned outdoor recreation businesses will have a lasting positive impact. By bridging the gap between technology and traditional outdoor activities, this initiative can cultivate a vibrant, diverse outdoor economy. This approach aligns with Montana's commitment to preserving its natural beauty and supporting local businesses, making it a win-win for both the economy and the community.
Eligible Regions
Interests
Eligible Requirements
